Natasha Poly may have appeared on more international Vogue covers than any other model this year, but the real cover star for 2010 were the Miu Miu Fall 2010 appliqué dresses.
It seems that fashion editors all over the world fell in love with both the sunshine yellow and lilac Miu Miu dress as they appeared on covers simultaneously in the UK, US, Mexico, Australia and Sweden.
The rush happened in August with other publications following in September, October and November.
Whoever loaned out these dresses at Miu Miu got a big fat raise.
It was a PR masterstroke.
Runner up: Balmain gold dress
Credit: Vogue, Elle, W Magazine & ONTD