Rumer Willis will be appearing in Badgley Mischka’s Spring 2011 ad campaign.

Mark Badgley and James Mischka, stated, “We adore Rumer, she is glamorous, youthful and fun. Rumer captures the spirit of all of our spring collections, especially our newly launched Mark + James collection.”

The campaign was recently shot by fashion photographer Tony Duran in Malibu.

Rumer will be featured in all of the brand’s lifestyle collections including couture evening wear, the younger Mark & James collection, as well as footwear, handbags, jewelry and swimwear.

The campaign will debut in the March issue of fashion and lifestyle magazines such as, Vogue, InStyle, Harper’s Bazaar.

The dress she’s wearing above was recently worn by Katy Perry at the 2010 American Music Awards.

Credit: Style.com