Best Dressed/Most Improved Hair Award
This time Rihanna IS wearing Elie Saab at the 2010 American Music Awards tonight in LA.

You may remember the singer incorrectly name checked the designer at the EMAs when she was actually wearing Marchesa, but on this occasion she wore a gown from Elie Saab’s Fall 2010 Couture collection.

I know I said the same thing for Miley, but this is one of Rihanna’s best ever looks.

Thank god she toned down the hair colour.

This more subtle shade works perfectly with her scarlet gown with subtle floral detailing. The brighter colour would not have worked.

I would’ve expected something more wild and crazy from Rihanna tonight, but I’m not disappointed with her look.

She looked sexy, sophisticated and fearless as always. I’m so happy to see a look from that Couture collection on the red carpet.

BDOTW contender for me.

Credit: Style.com & Getty