Rihanna In Elie Saab Couture – 2010 American Music Awards

Best Dressed/Most Improved Hair Award
This time Rihanna IS wearing Elie Saab at the 2010 American Music Awards tonight in LA.

You may remember the singer incorrectly name checked the designer at the EMAs when she was actually wearing Marchesa, but on this occasion she wore a gown from Elie Saab’s Fall 2010 Couture collection.

I know I said the same thing for Miley, but this is one of Rihanna’s best ever looks.

Thank god she toned down the hair colour.

This more subtle shade works perfectly with her scarlet gown with subtle floral detailing. The brighter colour would not have worked.

I would’ve expected something more wild and crazy from Rihanna tonight, but I’m not disappointed with her look.

She looked sexy, sophisticated and fearless as always. I’m so happy to see a look from that Couture collection on the red carpet.

BDOTW contender for me.

Credit: & Getty

Miley Cyrus In Marchesa - 2010 American Music Awards

Miley Cyrus In Marchesa – 2010 American Music Awards

Jenny McCarthy In Stella McCartney - 2010 American Music Awards

Jenny McCarthy In Stella McCartney – 2010 American Music Awards

57 Responses to Rihanna In Elie Saab Couture – 2010 American Music Awards

  1. Tania November 23, 2010 at 00:27 #

    She looks stunning!
    My favourite designer and colour = red carpet perfection and my bdotw winner! I love her hair and I want that dress!

  2. Jimmy November 22, 2010 at 23:02 #

    I can’t believe I am saying it but she looks fantastic. The hair is such a HUGE improvement. She is a beautiful girl and she has been hiding that fact behind that awful hair color. She was perfection last night on the red carpet.

  3. mochababe73 November 22, 2010 at 22:45 #

    On the fence. I love the dress, but for some reason, this doesn’t seem very AMA to me.
    She looks old with that hair. A little to reminiscent of old-school Whitney Houston.

  4. eimear November 22, 2010 at 19:47 #

    i really really dont like this, the hair is awful, i wish she would go back to it shorter. and the dress bleeeeurgh..

  5. Victor November 22, 2010 at 19:46 #

    She is GORGEOUS!! But I wish that the color of the hair wasn’t so matchy matchy with the color of the dress

  6. niceness November 22, 2010 at 18:59 #


  7. niceness November 22, 2010 at 18:57 #


  8. artemis November 22, 2010 at 18:54 #

    WOW is all I have to say!

  9. Kim November 22, 2010 at 16:32 #

    I can’t believe I am typing this but …… bdotw worthy!!

  10. WendyB November 22, 2010 at 16:23 #


  11. Ethne Blist November 22, 2010 at 16:18 #

    BDOTW worthy. I am pleasantly surprised.

  12. Coco November 22, 2010 at 16:07 #

    I am a big Ellie Saab fan but I didn’t like either of Ri’s gowns on the runway so not surprising I didn’t like them at an event either. I thought both were just too old for her. And her hair is such a distracting joke at this point I can’t take her “seriously”. It’s too big and it’s too poofy. Less is more sometimes Rihanna.

  13. dee November 22, 2010 at 14:53 #

    Gorgeous. This was my favorite gown from this collection and Rihanna looks beautiful. So glad she changed her hair color and hairstyle.

  14. Mario November 22, 2010 at 12:11 #

    Uhm FC, sorry to say, but I think you’ve made a mistake. This isn’t Rihanna, it’s Oprah! 😀

    • Fashion Critic November 22, 2010 at 12:15 #

      lol…no way. I love this hair.

    • Allywan November 22, 2010 at 12:49 #

      I KNEW I recognized that hair!!

  15. fashion-mommy November 22, 2010 at 11:11 #

    This is very dramatic and totally beautiful. I also love the hair, so much better than the cartoonish pink.

  16. Claudia November 22, 2010 at 11:09 #

    She is definetely a DIVA.
    I love her hair now and her dress..
    she’s beyond beutiful!

  17. Gaber November 22, 2010 at 10:51 #

    At first I thought it was Rhianna, but it isn’t.
    I just dislike the dress. It looks plain.

  18. Ayesha November 22, 2010 at 10:21 #

    everyone loves her hair but i’m not very sure if i like it.

  19. Emi November 22, 2010 at 10:07 #

    This is the first time ever, I like her look from head to toe. The hair looks good, I like this tone of red and the curls and the dress is very beautiful. Was she drunk when she decided to dress like a lady? She’s very young but she doesn’t need to dress so edgy and trashy to make herself noticed.

  20. CASS November 22, 2010 at 09:05 #

    Personally for me, I love everything about it except the hair. The curls don’t work for me and I think it’s a little too matchy matchy.

  21. Alfie November 22, 2010 at 08:34 #

    After seeing Karolina Kurkova on the runway in this dress my jaw dropped. Perfect fit.

    I feel the opposite when seeing Rihanna in this dress, she doesn’t do it justice. I love it from the head down. I’m sorry but the matching hair color and dress doesn’t work, if she would have gone back to her dark hair and would have straightened it or a nice up do, the look would have been much better.

  22. karen November 22, 2010 at 07:43 #

    Rihanna looks great. She also wore a fabulous dress when she accepted her award. FC do you know the designer of that dress?

    • Fashion Critic November 22, 2010 at 08:09 #

      Elie Saab

      • nicolas November 22, 2010 at 12:45 #

        show us a pic of the dress she chose when she accepted her award!

        • Fashion Critic November 22, 2010 at 12:47 #

          I’m going through a lot of pictures. It’s coming. Please be patient. I work on this site on my own.

  23. Rita November 22, 2010 at 07:24 #

    OMG I AM SO IN LOVE! I already found my bdotw winner.

  24. Idealist November 22, 2010 at 07:13 #

    Rihanna looks btr thn the model! The girl is gorgeous!

  25. rebecca November 22, 2010 at 06:53 #

    Fabulous! This is the best she’s ever looked.

  26. alannah November 22, 2010 at 06:15 #

    definitely like the gown but the hair really just kills most of the look for me.

  27. Chy November 22, 2010 at 05:14 #

    LOVE!! BDOTW for me so far 🙂

  28. Onionviper November 22, 2010 at 04:31 #


    • Marvel November 22, 2010 at 15:54 #

      Took the words right out of my mouth. Absolutely AMAZING

  29. mol November 22, 2010 at 03:34 #

    I agree, BDOTW contender – absolutely!

  30. Barbie November 22, 2010 at 02:54 #

    Say what you want but both dresses Rihanna worn at the AMA was without a doubt the best dress. The hair, dress, skin tone killed it. I love her style

  31. Amber November 22, 2010 at 02:39 #

    I like the dress but I wish someone else would have worn it. She looks like she’s trying way too hard and not succeeding. But thank god she doesn’t have Cherry Koolaide colored hair!

  32. Lance November 22, 2010 at 02:11 #

    Stunning! If I’m not mistaken, she changed into another beautiful Elie Saab gown to accept her award.

  33. Ella November 22, 2010 at 01:59 #

    I’m distracted too much by the hair….anyone else?

    • Fashion Critic November 22, 2010 at 02:01 #

      Nope, the hair is perfection

      • Alina November 22, 2010 at 05:18 #

        I agree..LOVE THE HAIR!

    • nokia November 22, 2010 at 04:12 #


    • Allywan November 22, 2010 at 12:46 #

      I’m not really feeling the hair either.

      • stella November 22, 2010 at 12:55 #

        I am not liking the hair. It reminds me of my grandma..but i LOVE LOVE the dress.

    • antoneLLina November 22, 2010 at 15:48 #

      i totally agree with you ella.i really HATE the hair. or maybe i really hate the dress-hair combination.
      i think i will be the only one to say that, but i really really hate this look at all. i think that the dress doesn’t suit her. totally. maybe is the color again her wonderful skin that doesn’t work for me. and the hair? no words.

  34. asherlev1 November 22, 2010 at 01:59 #

    I really, really like this .The Earth tones are just meshing really well.

    Basically: I’ll adore Rihanna when her hair isn’t a godawful shade of….I can’t even name it.

  35. Michelle November 22, 2010 at 01:53 #

    Somewhat reminiscent of Halle Berry’s Elie Saab when she won her Oscar, no? The colour, appliqued florals on the sheer background instantly reminded me of it. Beautiful gown on Rihanna. Very statuesque.

    Not loving the hair though, but as mentioned thank god she toned down that awful Koolaid Red she’s been sporting as that would have looked ridiculous with this gown.

  36. Laura November 22, 2010 at 01:35 #

    My first thought was “What a gorgeous dress.” Then, I saw the hair, and I ammended that to “What a fantastic look.” I’m glad Rihanna wore this beautiful dress because she pulls it off better than anyone could. Who knew the AMA’s would be such a well-dressed event?

    • Fashion Critic November 22, 2010 at 01:50 #

      I know I wasn’t expecting much

  37. Dirk November 22, 2010 at 01:15 #


    Her and Miley put a smile on my face. 🙂

  38. Ev November 22, 2010 at 01:15 #

    I am don’t get excited about Rihanna (her Marchesa look left me cold), but here she looks incredible!!! I like the hair, the dress – everything. It’s still very ‘Rihanna’ but more mature and polished. BDOTW contender for me.

  39. Hisadora November 22, 2010 at 01:11 #

    Just what we have to expect from Rihanna, cool, daring and stylish. She sure know how to work a red carpet dress. wonderful!!!!!!

  40. moja31 November 22, 2010 at 01:06 #

    it’s nice to see her tone down the crazy every once in a while. this gown is a great color on her, even if it’s a tad matchy matchy with her new hair color (which by the way is a massive step in the right direction from her previous clown rouge). i hope she keeps her hair like this for a little while.

  41. Redseouls November 22, 2010 at 01:05 #

    This is the best I’ve seen Ri look in a long time!

  42. Methedrine November 22, 2010 at 01:04 #

    omg love it!!!!!

  43. Natalie November 22, 2010 at 01:01 #

    ahh I think this is SO gorgeous! That hair color looks lovely with her skin tone and that stunning gown! I agree, BDOTW worthy!

  44. ude November 22, 2010 at 00:55 #

    LOVE THIS!!!!!!

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