Jennifer Lopez and hubby Marc Anthony were at The London in West Hollywood yesterday to promote the launch of their lifestyle brand for Kohl’s Department Stores.

The Lopez/Anthony/Kohl’s collaboration marks an industry first with this being the first celebrity couple to simultaneously design collections for a single retailer.

Jennifer’s collection will include sportswear, dresses, handbags, jewelry, shoes and sleepwear. Marc’s will have sportswear, dress shirts, neckwear, accessories, suit separates, sport coats and shoes.

Jennifer looked super sexy – as always – wearing a Gucci Fall 2010 dress.

Her putty Gucci crepe-jersey dress has an asymmetrical cut-out back and a metallic-gold leather belt at the waist.

She teamed her fitted dress with python Gucci sandals.

As much as I like the dress on Jennifer, I would’ve stopped accessorizing with the bracelets on the right wrist.

Credit: Style.com & Getty