Despite a heavy promotional schedule, Emma Watson still looked as fresh as daisy on NBC’s The Today Show yesterday.

She arrived wearing her studded Burberry trench, but on the show she revealed a gorgeous Carven Fall 2010 dress.

The demure shirt collar figure hugging taupe dress was paired Sergio Rossi pumps and a grosgrain belt.

Emma was on the Today Show to talk about her new movie, “Harry Potter and the Deathly Hallows Part 1″ but the first question Kathie Lee Gifford and Hoda Kotb asked her was about all the attention her haircut been has received.

“I wasn’t really anticipating so much drama about it,” she said, “but it’s great; I’m loving it.”

You can purchase Emma’s dress from Net-A-Porter US or Net-A-Porter International.

Credit: Carven.fr & Rex Features