Salma Hayek was the first to wear a Gucci Première gown from the very first couture collection designed by Frida Giannini.

It was like Fashion Week at Cannes Film Festival with many other many other actresses like Naomi Watts, Kate Beckinsale, Lea Seydoux and Camilla Belle wearing looks from the collection.

Salma made a touching gesture by donating the Bordeaux one of a kind gown to the “Penelope Cruz/Chopard Auction in support of J/P HRO” (Haitian Relief Organization).

The gown was auctioned off together with a box containing the original dress sketch made for Ms. Hayek and signed by Frida Giannini.

It was auctioned for €17,000.

Credit: Gucci & Getty