Jessica Simpson was all smiles at the 2010 Operation Smile Gala last night in New York.

I want to love her in this Carolina Herrera Pre-Fall 2010 dress.

Firstly because it is a beautiful dress, but mostly because Jess has been trying so hard.

Unfortunately all the will in the world is not going to make me love Jess in this gown.

On a positive note she did remove that yellow satin ribbon from her look, but the good times end there.

The dress is totally overwhelming her.

Not only is she too busty for this dress, but the print totally engulfs her.

I do like gold accessories though.

She takes one step forward then two steps back, but I’m still hoping she finds a style that suits her.

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Credit: Style.com, Fame Pictures & London Features