Sarah Jessica Parker helped launch the Halston Heritage Collection at The Bay in Toronto yesterday.

The “Sex And The City” actress – who is now the Creative Advisor for Haltston – arrived wearing a purple Halston Heritage bandage dress paired with a black Marchesa tuxedo jacket which was recently presented in their Fall 2010 collection.

The rest of SJPs look included a Halston Heritage slouchy bag, and silver satin Ferragamo pumps.

Sarah Jessica Parker introduced us to Halston Heritage last year as she wore 2 looks from the collection on the set of “Sex And The City” 2.

I loved the white dress she wore on set whilst carrying a drool worthy Chanel purse.

But my favourite was the shimmering purple dress she paired with Christian Louboutin Gino T-Strap pumps and a Louboutin hobo.

The hip diffusion line by the legendary American luxury house of Halston has gathered huge acclaim thanks SJP.

The collection is available online at Net-A-Porter US, Net-A-Porter International, Bloomingdale’s .

Credit: Style.com, Fame Pictures, Bauer Griffin & Getty