Jessica Simpson appears to be going for a more sophisticated look to promote her new show, ‘The Price of Beauty’.

We’ve seen her wear L’Wren Scott and Dolce & Gabbana, and for her appearance on “Good Morning America” yesterday she wore a Giambattista Valli silk dress.

Giambattista Valli is definitely the way to go to achieve chic sophisticated dressing.

Her striking red Giambattista Valli Resort 2010 dress hugs those curves she’s so very proud of. It has a deep v back and bow details on the sleeves.

The singer paired her dress with burgundy YSL Trib Two’s and a hot red lippie.

She seems to like this calf length – as seen with her L’Wren Scott dress – so we better get used to it.

What do you think of Jessica’s new look?

Is it a step in the right direction, or should she stick to her mom jeans?

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Credit: Style.com, Bauer Griffin, Fame Pictures & Famous