Forget awards season, it feels like we’re in the middle of fragrance season as Kim Kardashian follows Beyonce Knowles in releasing a fragrance this week.

Kim – sans siblings – debuted her new signature scent at ‘Sephora’ in Florida last night.

Like Beyonce, Kim also wore a red dress to her launch but Kim’s was much more pleasing to the eye.

The reality TV star wore a red Azzedine Alaia flounce dress with a square neckline, which she paired with gold earrings, a stack of bangles and nude pumps.

Kim obviously wanted to look sexy on her big night.  The dress suits her figure and I love this red on her.

The flounce hem stops this dress from looking like another bandage dress, which we have grown long tired of seeing Kim wearing.

I don’t love the look, but I don’t hate it either.

Credit: Wireimage