Emma Watson reprised her role as the face of Burberry for their Spring 2010 ad campaign, which was shot by Mario Testino.
She looks fabulous wearing a selection of pieces, with the focus seemingly on the sexy new trench coats as well as the classics trenches.
Emma appears in the campaign alongside her younger brother 17 year old Alex Watson.
I love this campaign. I think Emma is the perfect brand ambassador for the younger crowd that Burberry appear to be aiming this campaign towards.
I LOVE the twisted pieces.
The only criticism I have is that the styling feels much the same as the Fall 2009 campaign.
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Credit: Burberry
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Posted by Catherine Kallon on January 6th, 2010 In: Advertising, Burberry Prorsum, Emma Watson
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Burberry ss 2010 is one of my favourite collections and I`m glad they chose Emma.
Yes the collection reminds of fw 2009 a bit, but who cares when it is so beautiful!. I`m in love with those trenches and colors. And those dresses and skirts! oooohhhh!!! *swooning and crying at the same time*
The second last image shows Emma in a stunning twisted beige dress, that also features on the febuary issue of vogue australia… I love this whole collection…Its my faviourte i have seen in a while
the fall 09 campaign was way better imo.she is uncharismatic in my opinion…in nearly every picture she has quit the same expression…but in the video we could see that she sometimes smiles..no idea why they didn’t take one of these pics……she feels a little bit overloaded with those big shoulders….hmm……don’t like this campaign too much
It will be too contrived to say Emma is adorable. But, yes, she is. She is beautiful, so beautiful.
I love Burberry, it’s as classic as it gets. Also, I love the campaign, so interesting!
She really is the perfect brand ambassador for Burberry. Their clothes suit her perfectly.
she’s doing it very well!
Well, it really has a déja vù feeling, but it is a “cute” campaign, and I think Emma is adorable. She is refreshing. The trenchcoats are cool, too.
I m starting to fall in love with her… I used to be a bit (a bit?) bored by her but I now think she s getting better and better as she becomes such a sophisticated woman…
In the second photo (wearing a soft blue trench) her legs disappears! Bad photoshopping I presume.
loool
that’s funny…but somehow a scandal…the campaign is released an no one notices that her leg is cut off^^
it just looks like they photoshopped her head onto the bodies. surely an ad campaign is meant to be exciting and make people want to buy the clothes, but these pics just bore me.
that’s my problem with the campaign…she doesn’t look comfortable and happy to wear the clothes imo
I might be mistaken, but was Emma’s leg washed out by phtoshop in the picture that she’s wearing a white short? The photo editors these days are really sloppy…