Sonia Rykiel pour H&M Launch Party

The Grand Palais – one of Paris’ most famous buildings – was the setting for the celebratory launch of Sonia Rykiel pour H&M.

The Palais was transformed into a Parisian fantasy land for around 2,000 guests.

Inside the glittering city it looked like a surreal theme park for adults.

The lingerie and knitwear collections were displayed on floats which emerged from a recreation of the Arc de Triomphe, with a Parisian funfair as backdrop.

The show started with Lily Cole straddling a 20ft horse head on board a float surrounded with many other model showing off the lingerie collection.

This was then followed by girls swinging out wearing lingerie and many other floats followed.

Kate Bosworth was one of the many guests.

The actress looked stunning wearing a nude Sonia Rykiel Spring 2009 dress with sequin embellishments and a large bow detail on the front.

I love the dress, but I’m not so crazy about the black satin pumps.

Eva Herzigova opted for volume, wearing a large feathered coat with a classic LB-sequined-D which is gorgeous.

The green bag works against her look and doesn’t blend that well.

The Sonia Rykiel pour H&M lingerie collection debuts in around 1,500 H&M stores worldwide from December 5, as well as the knitwear collection for women and girls, which will arrive in around 200 stores on February 20, 2010.

Can’t wait for the knitwear.

Credit: Style.com & HM

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8 Responses to Sonia Rykiel pour H&M Launch Party

  1. Mar December 2, 2009 at 13:51 #

    I can’t wait for the collection. It seems so sexy and naughty. and kate looked gorgeous btw.

  2. YSLGirl December 2, 2009 at 15:21 #

    Kate Bosworth is best dressed of the week worthy for me. I don’t mind her shoes.

    I love Eva’s coat, but that’s it.

  3. Shuyin December 2, 2009 at 15:55 #

    agree with you on Kate Bosworth shoes.
    Taiwan Socialite and actress Terri Kwan definitely did it better.
    http://f23.yahoofs.com/myper/dKuOw86aAx7M8_tvnvsbQx_K4g–/blog/ap_F23_20090612110519376.jpg?TTAEFGLBYvUScIVf

    • Fashion Critic December 2, 2009 at 16:04 #

      oOoh me likey thanks.

      Which event was this and what day was it? Thanks sweets

  4. ben December 3, 2009 at 05:07 #

    Kate Bosworth for bdotw? she looks amazing!

  5. Shuyin December 3, 2009 at 10:28 #

    It’s the Carl F. Bucherer Star Place Store Opening at Taipei 101 back in June.
    You can check out the link to her blog here. She has an awesome wardrobe.
    http://tw.myblog.yahoo.com/jw!dKuOw86aAx7M8_tvnvsbQx_K4g–/article?mid=37734

  6. Camilla December 3, 2009 at 14:01 #

    I don’t like Kate. She should have had her hair tied back sleekly, and changed her shoes. So I say Kate Shouldn’t be up for BDOTW. Really like the linked picture, that girl did the dress justice!

  7. fleurdelis December 4, 2009 at 03:34 #

    If I could model for anyone it would Sonia. her models always look like they’re having a great time :)

    and the clothes are fabulous obviously.
    I love the floaty peices

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