Yesterday Lauren Conrad launched her new contemporary clothing brand, LC Lauren Conrad at Kohl’s Department stores and on Kohls.com.

The collection included jeans, dresses, tops and bottoms at afford price points.  My favourite piece is the watercolour ruffle dress which is currently on sale for $41.99.

At the launch party Lauren Conrad wore her hair tied back in a slick pony-tail to create a different look, but I still found myself bored by the black oversized sweater dress.

The kick-ass Givenchy heels perked me up a bit.

Lauren Bosworth supported her friend at this event.

She arrived wearing a Topshop sequined vest paired with a navy suit suit.

Her dark accessories completed the look.

Whitney Port opted for leather shorts and a cute 3/4 length sleeved top.

I loved the pink Chanel bag, but I wasn’t so crazy about the leopard print ankle boots.

Credit: Wireimage