Luisa Beccaria’s Spring 2010 presentation was the 3rd show I attended during Milan Fashion Week.

The presentation was in a much smaller venue to the Versace and Roberto Cavalli shows I attended, but that only added to the charm and the ambiance of this seductive presentation.

I’ve often said that I would wish to see Luisa Beccaria more on the red carpet as she produces such stunning pieces, and this collection proved no different.

The collection embraced femininity that evokes the 50s Hollywood glamour, bringing a fresh new perspective to the brands romantic aesthetic.

There was particular emphasize on bustier dresses with plunging necklines.

Volume was created via tons of tulle.

Ruffles draped like petals of flowers gracefully around necklines, shoulders and skirts.

The cocktail dresses and gowns were strapless, off-the-shoulder, knee-length, floor-length, mini and the finale gown had a rise and fall hemline. Luisa really did make a dress for every woman.

There were beautiful flowery prints on a colour palette of lilac, ivory, pink, grey, blue, gold and silver. Not a hint of black.

Here is the finale video I shot.

You can view the whole collection on

At the presentation was a Citroen C3 Picasso, which was Styled by Luisa Beccaria herself.

The entire bodywork was floral from the seats to the instrument panel, it wouldn’t surprise me if the air bag had a floral design.

The gear knob was interesting as it was made out of Venetian glass in the shape of a rose.

Luisa dressed this Citroen as she dresses women, with a romantic senual empowerment.

Imagine receiving this beauty at your sweet 16.

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Pictures taken by me & Luisa Beccaria