Hervé Léger by Max Azria will open its first UK store in London today, on the eve of London Fashion Week.
The store will be located on Lowdnes Street in Knightsbridge, London.
The store will carry the collection on two levels with a VIP area in the basement.
“When I bought Hervé Léger in 1999, I had one idea in mind: the Hollywood glamour. Femininity is the base of my inspiration and the rebirth of this brand, as I kept the couture spirit of Hervé Léger. I most definitely wanted a boutique in London, the capital of avant-gardism and creativity,” says Creative Director, Max Azria.
Hervé Léger London Boutique
Opens 17th September 09
Lowdnes Street, London, SW1