10.07.09 Advertising

Behind The Scenes On Madonna’s Louis Vuitton Fall 2009 Ad Shoot

Here is a behind the scenes video of Madonna getting ready to shoot her new ad campaign for Louis Vuitton.

The great thing is you can now see the stark contrast between reality and photo-shopping, or as Marc Jacobs put it “solarization.”

For me the most interesting part of this film is hearing Marc talk about the campaign. Madonna is just being Madonna.

Credit: Zack @ www.absolumentmadonna.fr

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4 Responses to Behind The Scenes On Madonna’s Louis Vuitton Fall 2009 Ad Shoot

  1. robbie July 10, 2009 at 12:15 #

    why cant he just say photoshopping instead of using “solarization”, no matter how he puts it she wias still photoshopped far too much.

    love it though in the video she looks like a man in the clothes, but in the actual photos she looks like a plastic doll.

  2. Jimmy July 10, 2009 at 13:42 #

    She doesn’t look like a man but everyone can have their own opinion. I love the ad campaign and the video is very interesting.

  3. Davor July 10, 2009 at 14:20 #

    “Solarization”… Lol…
    I think he meant: “Transforming Madonna into unrecognizable plastic doll with bunny ears…” :)

  4. carla July 10, 2009 at 21:16 #

    Well, these images are solarized–solarizaiton is the process by which the “positive” shadow areas of the image start to “reverse,” or become negative. I’m sure they utilized Photoshop for the effect, but that’s what gives the images that halo-y effect, Madonna’s retouching aside.

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