11.06.09 Advertising

David Beckham For Emporio Armani Underwear Fall 2009

Today David Beckham unveiled his new Emporio Armani Underwear Fall 2009 campaign at Selfridges Oxford Street in London.

The black and white campaign was shot by Mert Alas and Marcus Piggott, and I hope their are plenty more pictures to come.

Like you I’m drooling on my keyboard, but the hair is a tad distracting don’t you think?

I want to focus on those abs, and those beautifully designed briefs, but the hair….

David Beckham was dressed in a navy blue Giorgio Armani suit, as he unveiled the poster which covered the entire front facade of Selfridges.

Thousands of Londoners who turned up to greet him in spite of the pesky tube strike, but only 300 lucky fans got the chance to meet him.

At the unveiling David said, “I don’t mind taking pictures in my underwear. It’s when the pictures are unveiled, like today, that it’s a bit embarrassing.”

“David has a great sense of style and is an inspiring role model, this is what makes him the perfect partner for Emporio Armani underwear. I am very excited that David Beckham’s new campaign image was unveiled exclusively in his home country and where better than at such an iconic retail destination as Selfridges,” said Giorgio Armani.

[nggallery id=73]

Source: Giorgio Armani

Gianfranco Ferré vs. Alice + Olivia

Gianfranco Ferré vs. Alice + Olivia

In Lauren Conrad's Closet - 3.1 Phillip Lim Chevron Ruffle Dress

In Lauren Conrad’s Closet – 3.1 Phillip Lim Chevron Ruffle Dress

27 Responses to David Beckham For Emporio Armani Underwear Fall 2009

  1. Elisabeth June 11, 2009 at 14:21 #

    Oh, Fashion Critic, would you consider start blogging about the Beckhams again? I always thought you would come back after a while, but you haven’t. Your blog was always the best on news about the lovely family and I really miss it.

    • Fashion Critic June 11, 2009 at 14:53 #

      Sorry, but no :(

  2. Swatky June 11, 2009 at 14:46 #

    My God, he looks sooo hot… He is always so handsome, but you’re right, that hair ia a mess… I don’t like it at all… But, I love him too mch, so all is forgiven :-)

  3. me June 11, 2009 at 14:54 #

    No Victoria sightings?:(

  4. Megha June 11, 2009 at 14:55 #

    hair is definitely a distraction….but damnnnn that body

    i have to say though – he looks SO good in the suit that that’s the picture that i’m seriously drooling over

  5. Paris Pastry June 11, 2009 at 14:58 #

    Who. Cares. About. The. Hair.?! Lol :P

    Victoria is lucky to have him and he’s lucky to have her! That is why I like the Beckhams so much :)

  6. robbie June 11, 2009 at 15:07 #

    wow photoshopped much? he is just overrated. someone needs to teach both him and victoria how to smile.

    also the tattoos are way too much.

    • Ally June 11, 2009 at 16:13 #

      Completely agree about the tattoos. They are super gross.

  7. Anastasia June 11, 2009 at 15:14 #

    I do hate this hair too LOL!

    And FC, Victoria is back againg from hiding, so… maybe you’ll think about your blog again =)

    I really miss it and Vic is gorgeous.

    • Fashion Critic June 11, 2009 at 15:33 #

      I haven’t liked any of her looks the past few days.

  8. nisha June 11, 2009 at 16:00 #

    wow i think its the best one yet.everything is so mazing i love the hair it makes the picture more cool.i miss your beckham blof fc please consider blogging again its by far the best beckham blog the others don’t even come close.thanks for posting

  9. love-fashion June 11, 2009 at 16:12 #

    yeah…the hair…lmao!
    but I much prefer slim fella.

  10. Pen Pen June 11, 2009 at 16:50 #

    I think he looks like Romeo 25 years later with that hair style :)

    • Fashion Critic June 11, 2009 at 16:53 #

      Ha ha…so true

  11. Ameras June 11, 2009 at 18:51 #

    LOL, I didn’t noticed his tattoos until sb mentioned them…I got a bit distracted. :P

    he is hot, but his voice ruins his allure for me. Too high pitched for my taste… :)

    • robbie June 11, 2009 at 19:44 #

      he is hot until he opens his mouth.

      • Fashion Critic June 11, 2009 at 19:47 #

        I’ll take him either way. Speaking or none speaking.

        Dude is so hot he blows my mind.

        He is the only male celebrity I actually fancy.

  12. Zoe Griffin June 11, 2009 at 21:26 #

    David is utterly gorgeous in the flesh and said he and Victoria were trying for a baby girl. I met him!
    He signed an A2 poster and I am giving it away as a competition on my website

    • Fashion Critic June 11, 2009 at 21:35 #

      lucky girl.

      I have seen him twice from a short distance, and I don’t think I could utter a word to him.

      He is totally gorgeous. i just stared at him with my jaw on the floor.

      I saw the photos on your site. I’m so jealous.

  13. The one June 11, 2009 at 23:48 #

    WOW he has an awesome body –

    Victoria looks stunning – i wish i could see the outfit – she rocks!

    I love how she’s there to support her hubby!

  14. eboni June 12, 2009 at 00:22 #

    oooo david beckham is like the hottest white man alive..lol

  15. Lala/S-R June 12, 2009 at 03:00 #

    Oh, sweet God of Gods. *drooling* What a f-in hunk.
    “…the tattoos are way too much.” I freaking love men with tattoos. Huge turn on for me.
    Okay, these images might be photoshopped a tad bit too much. But, he’s still easy on the eyes. The man is hot! And those briefs and…WOWZWERS…*curse my wonder eyes* LOL. I’m flushed.

  16. Lala/S-R June 12, 2009 at 03:00 #

    No wonder Posh won’t let go…

  17. Hershey Girl June 12, 2009 at 04:16 #

    Gosh what’s with that hair?.
    And those fake abs?

    The guy’s really hot but there’s a lot of photoshop and airbrush involved.

    Oh well… I guess the geriatric Barbie finally got his Ken.

  18. louis June 12, 2009 at 12:51 #

    I love that Armani are not even attempting to be subtle about what market they going for with these ads. These pics are so campy and homoerotic don’t you think FC??

    • Fashion Critic June 12, 2009 at 13:15 #

      Yes they are, but 150% raise in sales because Becks advertises the briefs shows that it doesn’t matter. :)

  19. Letty October 6, 2013 at 05:36 #

    He has some wonderful abs, but that ridiculously slick hair and those horrible tattoos, completely ruin it for me.

Leave a Reply

Latest on Red Carpet fashion Awards