Emma Watson has been unveiled as the new face of Burberry, with a stunning set of pictures shot by Mario Testino.

The images capture Watson looking innocent and charming, in a variety of classic trench coats from the Fall 2009 collection.

I love the dark and moody picture above, plus the picture of Emma carrying the Burberry Woolf bag.  The new it bag, is a suede tote with embroidered overlay, which is set to retail at £1,095.

There have been many rumours linking Emma to Chanel for a few years, but this is the first major advertising campaign for the 19 year old.

I like the ads, but Testino’s shots for the fashion house, are slightly predictable.

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Source: WWD