Ginnifer Goodwin was the first celebrity to wear Matthew Williamson for H&M, but Nicky Hilton really loves the collection, as she owns many pieces.

She started off with the peacock dress, which was first worn by Katy Perry, then she was spotted walking in a park, wearing the fuchsia pink cardigan with a beaded peacock feather on the shoulder.

H&M must be loving the exposure she’s giving the brand, because she attended the Alberta Ferretti LA luncheon, wearing a bohemian Philosophy di Alberta Ferretti Aztec paisley dress, with an olive green Matthew Williamson for H&M cropped leather jacket.

Maybe she has the whole collection, because she was most recently spotted wearing the leather studded waistcoat, as worn by Mischa Barton at launch of the first collection.

The second collection goes on sale today, and I can guess which celebrity will be first in the queue.

Matthew Williamson’s first ever menswear collection, also goes on sale today.

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